![]() Because of the active audience surrounding the hashtag, the tweet received higher engagement than an average tweet posted by Dodge. When Dodge posted the tweet above, #5WordsIHateToHear was trending on Twitter. Check out the trending topics/tags of each social channel daily to immediately join in on some of the most popular conversations of the day. There’s more to real-time content than Oreo’s tweet during the 2013 Super Bowl. Tip #2: Take Advantage of Real-Time Content ![]() The company’s audiences began using the hashtag when posting photos of their Starbucks summer drinks with straws. Starbucks used #strawsome all summer, posting images like the one above to various social channels. Remember, audiences vary from social channel to social channel, so take note of which hashtags appeal most to which audiences. Once you show your audiences the sentiment behind the hashtag, they can start emulating your posts and sharing their own images and ideas that are appropriate for the hashtag. Use hashtags related to your brand, and use them consistently in your content. Tip #1: Teach Your Audiences How to Use Your Brand’s Hashtagsĭon’t expect your audiences to know what you want from them on your brand’s social channels without showing them first. Check out these five tips for the best ways to leverage hashtags across social media for each of your brand’s social channels. After all, not all hashtags are created equal. It’s important to make sure the hashtag makes sense with the platform and audience before you put it in your content. While using an appropriate number of hashtags in your social content is important, there are also other things to think about before you go throwing them in wherever. ![]() Four or more – it’s all downhill from there. ![]() Three’s alright, but probably more than you should have since you’re out of college now. Normally I’m not a big fan of similes, but this one has stuck with me since I first heard it: Hashtags are like tequila shots. ![]()
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